About

David Riener

U.S. Marine. Sales president. Builder of teams that win consistently. For more than 30 years, David has been the person companies call when the sales organization has to get better, fast.

David Riener
Founder & Principal, Citadel Revenue Group

The throughline of David's career is simple: discipline and fundamentals win, and they win consistently. It's a conviction formed early, during his service in the United States Marine Corps, and sharpened across two decades of sales leadership.

As a President and Vice President of Sales at Xerox companies, including Dahill across eight Texas locations, he led organizations of 100-plus account managers, held full P&L ownership, and delivered year-over-year net new business in the 31 to 64 percent range, even through the 2008 downturn.

His approach reinforces best practices, performance metrics, and accountability, then backs them with the coaching and enablement tools teams need to deliver. The result is teams that improve 30 to 60 percent, and leaders developed along the way who go on to executive roles of their own.

U.S. Marine Corps YPO Alumnus · Young Presidents' Organization MS, Applied Psychology · USC MBA · UT San Antonio Lean Six Sigma Situational Leadership
Philosophy

Discipline is a system, not a slogan

David doesn't just sell motivation. He installs the fundamentals, the metrics, and the accountability that make performance repeatable, long after the engagement ends.

Fundamentals first

Prospecting, discovery, and disciplined pipeline management beat clever tactics every time. Master the basics and the numbers follow.

Accountability with support

Clear expectations and honest metrics, paired with the coaching and tools reps actually need to hit them.

Lead by developing leaders

The measure of a sales leader is the leaders they produce. David builds managers who carry the system forward.

Predictable, not lucky

The goal is a revenue engine that performs through good markets and bad, not a hot quarter that can't be repeated.

Industries Served

Where David has led and delivered

Sales fundamentals travel across industries. David has built and turned around teams selling into a range of markets and buyer types.

Business Technology & Office Solutions

Document management, managed print, and IT services. David's home turf across the Xerox and Dahill years.

Contractors & Trades

Owner-led field businesses building a repeatable sales process beyond word-of-mouth and referrals.

Manufacturing & Distribution

Territory-based selling, channel relationships, and complex account management.

SaaS & Technology

Fractional leadership for startups and scale-ups building their first real sales motion.

Professional Services

Firms where the founder has been the rainmaker and needs a repeatable team-driven engine.

Financial & Insurance

Regulated, trust-based selling that rewards discipline and consistent process.

Contact

Work with us

If your team needs a baseline, a turnaround, or a leader in the seat, the first step is a conversation.

Book a Call
Emaildavid@citadelrevenuegroup.com
Phone949.344.6700
Based InDallas–Fort Worth Metroplex